Patient acquisition for IVF & fertility centres

Building growth for the next generation of fertility care

We turn digital interest into qualified consultations and clinic walk-ins, across Mumbai, Thane and Navi Mumbai.

  • ₹0–8,000 CrIndian IVF market, 2024
  • 0 lakhIVF cycles, 2024
  • 0 lakhIVF cycles projected, 2028
  • 0registered ART clinics, Mumbai · Thane · Navi Mumbai
  • 0licensed for IVF (Level 2)

Sources: Avendus Capital, Single Specialty Healthcare Report (Jun 2025); LifeLinkr directory of the National ART & Surrogacy Registry (Sep 2026).

Why IVF, why now

Demand is rising fast. Discovery is moving online.

1 in 6

adults worldwide face infertility in their lifetime

WHO · Apr 2023
0 lakh

IVF cycles performed in India in 2024

Avendus Capital · Jun 2025
+0%

more cycles by 2028 (5.5 lakh projected)

Our arithmetic on Avendus figures
0 Mn

Indians active online in 2024

IAMAI–Kantar · 2024

India

₹7,000–8,000 Cr

IVF market, 2024

3.2 L2024
5.5 L2028
+72%in 4 years

Mumbai · Thane · Navi Mumbai

0 clinics

registered ART clinics, 139 licensed for IVF

Mumbai
8846
Thane
5120
Navi Mumbai
10

Level 2 · IVF Level 1 · IUI

Registry-derived directory counts (LifeLinkr, National ART & Surrogacy Registry, pulls of 3 and 27 Sep 2026), shown as competitive landscape, not revenue. City is inferred from the registration district, so counts are a minimum.

The challenge

Clinics don't lack leads. They lose them.

Enquiries
Contacted?
Qualified?
Booked?
Walked in?

Illustrative. Where do your enquiries drop off?

  • Crowded market215 clinics chase the same searches
  • Trust gapCouples compare before they call
  • Low lead qualityCheap leads rarely book
  • Slow follow-upCallbacks depend on who is free
  • Invisible drop-offsNo one tracks enquiry to visit

The Delta Growth System

We don't just generate enquiries. We build a patient acquisition system.

  1. 01

    Attract

    Meta & Google Ads · Geo-targeting · Demand generation

  2. 02

    Capture

    Landing pages · Forms & WhatsApp · Conversion tracking

  3. 03

    Nurture

    Dedicated caller · Fast callback · Reminders

  4. 04

    Convert

    Consultations · Confirmed visits · Walk-ins

  5. 05

    Optimise

    Cost per walk-in · Lead quality · Revenue attribution

Not an ad vendor. A partner accountable for consultations and walk-ins, optimised every week.

The complete funnel

From first search to first visit

AwarenessMeta reelsDoctor videosGeo-reachDelta
InterestGoogle SearchExplainersRetargetingDelta
EnquiryLanding pageLead formWhatsAppDelta
QualificationCallbackNeeds checkCRM statusDelta caller
CounsellingClinic counsellorsApproved info onlyClinic
BookingSchedulingRemindersDelta + Clinic
Walk-inVisit confirmedShow-up trackedClinic

What we do

Four engines, one accountable team

Performance marketing

Meta & Google Ads

Google captures high-intent searches. Meta creates demand and familiarity.

"IVF centre in Thane""IVF cost Mumbai"

Content & creative

Trust before the first visit

Doctor-led reelsIVF explainersLab walkthroughsPatient FAQs

Dedicated caller

Our biggest differentiator

Fast callbackQualificationBookingReminders

Reporting

Beyond lead counts

Cost per qualified leadShow-up rateCost per walk-in

Lead nurturing

Every enquiry deserves a structured follow-up

  1. 01Enquiry in
  2. 02Fast callback
  3. 03Qualify
  4. 04Understand needs
  5. 05Approved info
  6. 06Book consult
  7. 07Consented follow-up
  8. 08Confirm visit
  9. 09Update status

GuardrailsNo medical advice. No outcome promises. Never replaces your counsellors.

Measurement

We optimise for walk-ins, not just leads

Monthly dashboardIllustrative data
0Enquiries
₹0Cost / qualified lead
0Consultations
0Walk-ins
₹0Cost / walk-in

Enquiry → walk-in

Enquiries640
Contacted550
Qualified180
Booked96
Walked in70

Qualified-lead rate by week

W1W8: 29%

Sample figures only. Not Delta Media or client results, benchmarks or forecasts.

Who we are

Built for consumer brands. Now for fertility care.

A young, founder-led performance team. We bring the tracking, testing and speed we use for D2C brands to healthcare.

  • ₹0 Cr+client revenue attributed
  • 0xaverage ROAS
  • 0+D2C brands scaled
  • 0%client retention
Already in healthcare 0 → 0 monthly leads for a 3-location dermatology clinic · qualified-lead rate 20% → 28%

D2C: Delta Media cumulative client data. Clinic: client tracking sheet, Aug–Oct 2026, anonymised.

Chintan Mahindrakar

Chintan Mahindrakar

Founding Member

8+ years building scalable sales funnels.

Karan Hariya

Karan Hariya

Founding Member

5+ years building optimised websites and funnels.

Trusted by growing D2C brands

Indinooq Eesha Gupta Aroma Care Sunday Morely Bare Boho Living Isharya Preeti Mehta Travelle Madder Much Sam & Andy Patola Puja Agarwal Chhabra 555 31 Labels House of Sarenoo

Responsible by design

Healthcare marketing demands restraint

  • ART Act 2021 & ASCI aligned
  • No success-rate guarantees
  • No sex-selection advertising
  • Consent-first patient stories
  • Doctor-approved medical content
  • Marketing partner, not a medical authority

Let's build growth together

Turn your digital presence into a consistent patient acquisition engine

  • Free 30-minute growth conversation
  • A founder on every call
  • No obligation

Or talk to the founders directly

Chintan Mahindrakar+91 80822 89905chintan@deltamediaservices.com

Karan Hariya+91 77385 15052karan@deltamediaservices.com

WhatsApp us · info@deltamediaservices.com · SPTBI Campus, Andheri West, Mumbai

Chat with Chintan Book a growth call